Half the waste, twice the clicks
What we did: Rebuilt the Google Ads account + built the new site
Aqua Conditioners was already paying Google when we audited the account. About one ad dollar in five was going to searches that could never buy: water purifiers, competitor brands.
We rebuilt the account. Exact and phrase match only, negative keywords layered in, every ad tightened to the search it answers.
The click-through rate doubled. Junk impressions dropped five-fold, at similar spend, with more leads. The click-to-lead rate went from about 7% to about 12%. Last 30 days: 58 leads at $2.86 each.
We also built them a new 27-page site with six dedicated landing pages, ready for the next stage.
$2.86 per lead. 58 leads in the last 30 days. Read the case study
Numbers pulled from the live ad accounts and lead databases on 23 August 2026. Ad platform figures are as reported by the platform’s own attribution. Figures earned in Indian rupees and South African rand are shown in US dollars, converted at $1 = Rs 87 and R18.