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THE RECORD · Cloud accounting, South Africa

The demand was ten times the budget

What we did: 60-route rebuild + Google Ads from zero

8.00% click-through rate from day one

Cloudworx had a dated WordPress site and no campaigns. We rebuilt everything: a 60-route site, 8 dedicated landing pages, every call and form tracked end to end. Then we built the ads from zero.

Three real enquiries in the first six days, at about $94 each.

And the clearest finding in the account: the ads showed on only 10% of available searches. 90% was lost to budget. Just 2% to rank. Quality was never the limiter. Budget was.

The client is deciding the next budget step. We publish it as it is.

Share of available searches
Searches the ads were shown onimpression share
10%
Lost to budgetdemand the budget could not cover
90%
Lost to ad qualitythe part good work controls
2.1%
0255075100

8.00% of people who saw the ads clicked them. Business-services average is about 6%. Read the case study

Numbers pulled from the live ad accounts and lead databases on 23 August 2026. Ad platform figures are as reported by the platform’s own attribution. Figures earned in Indian rupees and South African rand are shown in US dollars, converted at $1 = Rs 87 and R18.

Your trade is different. The method is not.