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THE RECORD · Jewellery e-commerce, India

$2,082 in, $28,220 out

What we did: Meta Ads + storefront work

13.55x return on ad spend, July 2026

UnfoldSelf sells hand-engraved Kashmiri brass jewellery online. Through spring 2026 the account ground along at a 2.8 to 3.9x return. We took it on in July.

July closed at 13.55x: $2,082 of spend, $28,220 in attributed sales, 2,516 orders. The best month in the account’s history.

The last 30 days are running at 8.5x: $2,194 spent, 1,512 orders, about $1.45 of ad spend per order.

Return on ad spend by period
February to May 2026the floor, before us
3.4x
June 2026
6.8x
July 2026best month on record
13.55x
August, through the 23rd
7.1x
03.5710.514

July 2026 was the account’s best month on record: $2,082 of spend, $28,220 in attributed sales, a 13.55x return. Read the case study

Sales as attributed by Meta’s own reporting. Numbers pulled from the live ad accounts and lead databases on 23 August 2026. Ad platform figures are as reported by the platform’s own attribution. Figures earned in Indian rupees and South African rand are shown in US dollars, converted at $1 = Rs 87 and R18.

Your trade is different. The method is not.